• Holly Welch

What Even is VoxPop Games?

...is what you may find yourself wondering. Sure, you’ve seen our posts asking for you to sign up for our Beta launch or to join our Discord and meet our wonderful community of strangers. You may have even been approached by one of us because we think your game is rad and want to spread the word. Or maybe we stumbled upon your stream and thought you’d be a good fit in our streaming community. But what actually is VoxPop? Well, I’ll tell you!

VoxPop is a brand new gaming distribution platform that caters specifically to Indie developers. Where we differ from the big names in distribution (Steam, Epic, etc.), other than being an Indies Only club, is our profit-sharing model and peer-to-peer download system (think bit-torrent stack, backed by AWS).

Along with recruiting developers to sign on for VoxPop, we also encourage streamers and content creators to partner with us. Our partnered streamers and content creators are always excited and ready to play the newest indie titles -- especially the ones coming to VoxPop. This helps indies get more visibility, thus more sales.

The overall goal of VoxPop is to help indies get their beautiful games out in the world for all to see without having to spend millions of dollars in marketing like the AAAs can do. This is where the profit-sharing model and streamers/content creators come in. When a developer loads their game to the VoxPop client, they may allot a percentage of profits to go towards anyone who helps sell their game. This can include streamers who stream the game, players who enjoy the game and shout it from the rooftops, and content creators who hype up the game in their videos, blogs, or reviews.

Using this method, a developer can take advantage of it with no money up front (and therefore less risk). It adds incentive for people to spread awareness of games that they enjoy, thereby creating a sort of natural marketing system -- much cheaper than buying advertising, and much more feasible for the average indie developer. Most indie devs typically don’t have the money up-front to buy ads in the first place. Others may have some extra cash, but don’t want to risk spending it all on something that could cost them if it doesn’t pay out. Profit-sharing solves both these problems. Because it promises a percentage of future revenue, it costs nothing to start, and therefore, you lose nothing if it doesn’t work out.


This also helps keep streamers motivated by boosting their viewership and community support. We’re not even fully launched yet and we’ve helped 3 streamers reach Twitch Affiliate in only a few short weeks!

I hope this blog post does what it’s supposed to and demystifies anything that may have needed demystifying, but if you still have questions (or are interested in joining our community of developers or streamers) you’re welcome to DM me on Discord or Twitter, or you can email me directly at holly@voxpopgames.com . This is the part where we come full circle and I ask you to sign up for our Beta launch at signup.voxpopgames.net (there’s a chance at a free game in it for you!) and join our Discord here! We’re friendly, I promise! Until next time~

<3 Holly

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